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Welcome!
Allure was created for you. Whether you are a bride, mother, member of the bridal party or are seeking a fabulous gown for a social occasion our experienced sales staff is here to help you.

Please take a moment to browse our site and find out who we are, why we’re unique and what we can do for you.

Store Hours

Bridal and bridesmaids viewings are done by appointment. We are more than happy to book you an appointment for any other viewing as well, although not necessarily required. Please call or email us today!

Summer Store Hours:

*Please note: We generally work by appointment, especially for bridal and bridesmaids dresses. If you do not have an appointment, but are still interested in visiting us during our evening hours, please call before as we may close when our appointments are finished.*

Sunday: Closed

Monday: Closed

Tuesday: 10:00-6:00

Wednesday: Noon-8:00 pm

Thursday: Noon-8:00 pm

Friday: Noon - 5:00 pm

Saturday: By Appointment

"For the latest fashion scoop on celebrity styles, the newest designs and everything prom AND wedding related, check out our new blog, "Dressed" - follow us for insider info on what you want to wear for your next Big Night Out..."
940 High Street, Westwood, MA 02090 :: Phone:781-329-6300 :: Fax: 781-329-6311
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