Allure's Summer hours are:

Tuesday: 10:00 - 6:00
Wednesday: 12:00 - 8:00
Thursday: 12:00 - 8:00
Friday: 12:00 - 5:00
Saturday: 10:00 - 3:00
Sunday & Monday: Closed

Please use this link to our directions page.

Appointments are greatly appreciated by the sales staff! This gives us the opportunity to work exclusively with one customer at a time and to be available to answer all of your questions. If you are a walk-in customer on a busy day, we may not be able to accommodate you at that time. We will be happy to schedule you an appointment for another day.

We schedule appointments in 1-1/2 hour increments.

You can click here to request an appointment on-line, call us at 781-329-6300 or simply stop by the boutique during normal business hours to schedule your appointment.

Please use this link to Our Collections page with a comprehensive listing of our designers.

Gown lead times vary depending on the designer and even the time of
year. We suggest you order your gown according to the following
timetable:

Bridal 8 months prior to event
Attendant 6 months prior to event
Mothers 4 months prior to event
Social 4 weeks prior to event
Prom 4 weeks prior to event

Bridal gowns are exquisite in their fabrication, design and
construction – and, this takes time! Additionally, due to the expense of materials and workmanship, gowns are not made until a customer order is placed. Rush orders are offered by most designers for an
additional fee. Rush orders are handled on an individual basis.

Many of our designers offer “loaner” programs. For a small fee, we can request and borrow a gown for a customer to try on. The customer is responsible for the fee and shipping and handling costs to/from the designer. If the gown is purchased, these costs will be credited towards the gown purchase.

Follow this link to a complete listing of our designers.

Yes. For brides who purchase their bridal gown at Allure, all attendants receive 15% off (regardless of number). We offer 10% off bridal parties of 8+ for bridal parties where the bride did not purchase her gown at Allure.

Please call or e-mail us and we will send you an "Attendant Order Form" with all of the information we need for out-of-town attendants.  The completed form can be faxed or emailed to Allure for processing of the order.  We will review measurements and determine the appropriate size.  Please understand that Allure is NOT RESPONSIBLE for gown sizing on measurements provided by the customer.  As with all orders, a 60% deposit (reg. retail price) is required to place the order.  We accept credit card payments over the phone and will send a credit card authorization form to the customer for approval.  All sales orders and invoices need to be signed and returned to Allure before the order will be placed.

A trunk show is an event where our store will feature a designer’s complete line of gowns from their most recent collection for a set period of time (typically 2-3 days). If you love a particular designer’s gowns, trunk shows are a great opportunity to see them all at one time, in one place.

Yes, we typically offer a special promotion in coordination with a trunk show event. Please contact us to inquire about specific trunk show promotions.

Yes, we will occasionally hold sample sales and make our
sample gowns available to customers for purchase “off the rack” at greatly reduced prices.  To see our current offering of Sale gowns, follow this link.

However, the majority of bridal gowns at Allure are not available for immediate sale, but used for customers to try on. Once you find your dream gown, we take your measurements & order your gown.

To be included on our mailing list, please click here to go to our registration page. You will be notified of all upcoming sales, promotions and special events.

The cost of alterations will vary depending on a number of factors; 1) how well your figure’s unique measurements “fit” the gown you selected; 2) the complexity of the design/construction of the gown and 3) the degree of custom changes per customer request.

At your first fitting appointment, our alterationist will give you an estimate on the total cost of alterations. The following may be used as a guideline:

Bridal $150-$350
Attendant $50-$150
Mothers $50-$150
Social $50-$150
Prom $20-$100

If time permits, brides should schedule their first fitting appointment approximately 8-12 weeks prior to the event.  It typically takes 3 fitting appointments, but can be more or less depending on the nature of the alterations.

Other alterations should be scheduled 4-6 weeks prior to the event.

Our tuxedo supplier, After Hours recently announced that they will no longer be renting tuxedos through retail outlets.

We are currently evaluating alternate suppliers and hope to announce a new tuxedo partner soon.

Allure is a full service bridal boutique.

We offer attire for brides, grooms, attendants mothers, grandmothers and flower girls.

We carry all related accessories – undergarments, shoes, jewelry, headpieces, veils, purses.

We offer shoe/purse dyeing.

We carry favors/gifts/accessories by the Beverly Clark Collection.

We offer gown preservation.